Digital landscape — SE+NO
Period: 2026-01-01 – 2026-06-13 compared to 2025-01-01 – 2025-06-13
Hero KPIs
Sessions (SE+NO)
51,319
-9.7% YoY vs same period last year Engagement time (actual)
252.9h
-2.3% YoY userEngagementDuration · unchanged measurement Brand search clicks
7,279
-11.1% YoY position 1.06 → 3.21 Demo bookings (SE+NO)
113
-26.1% YoY 6 source-of-truth demo forms Top competitors / WT (SE)
0.0%
Top 3 growing: competitors Opportunity pipeline
21
-41.7% YoY Lead volume: 0 → 3,696 Smoking guns
Smoking Gun #1
Brand search clicks down 11%
Brand clicks 8,184 → 7,279. Average position on 'winningtemp' went from 1.06 to 3.21. AI Overviews and competitors are stealing clicks.
Deep dive →Smoking Gun #2
Competitors are closing the gap
Top growing competitors in SE — competitors — now have combined organic traffic equal to 0% of Winningtemp. The integrated-HR-system trend is taking share.
Deep dive →Smoking Gun #3
Pipeline leak Lead → Opportunity
Lead volume SE+NO 0 → 3,696, but Opportunity 36 → 21. Top-of-funnel volume doesn't qualify through to sales conversations.
Deep dive →Ylva's questions — answered with data
- Are we seeing less traffic? Yes, SE+NO sessions -10%. Users -32%.Evidence →
- Are we seeing less engaged traffic? Actual time on site -2.3%. Engagement rate jump is a tracking change, not behaviour.Evidence →
- Are fewer people searching for our brand? Brand clicks -11% YoY. Position worse.Evidence →
- Are fewer people searching the category? No, category demand is at peak (see Semrush 12-month trend).Evidence →
- Are integrated HR systems taking over? Top competitors (competitors) combined = 0% of WT in SE organic traffic. Buyers choose integrated systems.Evidence →
Source freshness
GA4 3 min ago
Search Console 3 min ago
Google Ads 3 min ago
LinkedIn 3 min ago
HubSpot 2 min ago
Semrush 2 min ago
Meta 1 min ago
Google Transparency 1 min ago