Digital landscape — SE+NO
Period: 2026-01-01 – 2026-05-22 compared to 2025-01-01 – 2025-05-22
Hero KPIs
Sessions (SE+NO)
45,776
-11.5% YoY vs same period last year Engagement time (actual)
225.5h
-4.4% YoY userEngagementDuration · unchanged measurement Brand search clicks
6,504
-21.5% YoY position 1.06 → 3.29 Demo bookings (SE+NO)
102
-23.3% YoY 6 source-of-truth demo forms Top competitors / WT (SE)
263.0%
Top 3 growing: Brilliant Future, Hailey HR, Talentech Opportunity pipeline
15
-57.1% YoY Lead volume: 292 → 3,341 Smoking guns
Smoking Gun #1
Brand search clicks down 22%
Brand clicks 8,289 → 6,504. Average position on 'winningtemp' went from 1.06 to 3.29. AI Overviews and competitors are stealing clicks.
Deep dive →Smoking Gun #2
Competitors are closing the gap
Top growing competitors in SE — Brilliant Future, Hailey HR, Talentech — now have combined organic traffic equal to 263% of Winningtemp. The integrated-HR-system trend is taking share.
Deep dive →Smoking Gun #3
Pipeline leak Lead → Opportunity
Lead volume SE+NO 292 → 3,341, but Opportunity 35 → 15. Top-of-funnel volume doesn't qualify through to sales conversations.
Deep dive →Ylva's questions — answered with data
- Are we seeing less traffic? Yes, SE+NO sessions -12%. Users -31%.Evidence →
- Are we seeing less engaged traffic? Actual time on site -4.4%. Engagement rate jump is a tracking change, not behaviour.Evidence →
- Are fewer people searching for our brand? Brand clicks -22% YoY. Position worse.Evidence →
- Are fewer people searching the category? No, category demand is at peak (see Semrush 12-month trend).Evidence →
- Are integrated HR systems taking over? Top competitors (Brilliant Future, Hailey HR, Talentech) combined = 263% of WT in SE organic traffic. Buyers choose integrated systems.Evidence →
Source freshness
GA4 just now
Search Console just now
Google Ads just now
LinkedIn just now
HubSpot just now
Semrush just now
Meta just now
Google Transparency just now