Digital landscape — SE+NO
Period: 2026-01-01 – 2026-06-10 compared to 2025-01-01 – 2025-06-10
Hero KPIs
Sessions (SE+NO)
50,872
-9.1% YoY vs same period last year Engagement time (actual)
249.9h
-2.0% YoY userEngagementDuration · unchanged measurement Brand search clicks
7,087
-13.4% YoY position 1.06 → 3.24 Demo bookings (SE+NO)
112
-26.3% YoY 6 source-of-truth demo forms Top competitors / WT (SE)
0.0%
Top 3 growing: competitors Opportunity pipeline
22
-37.1% YoY Lead volume: 275 → 3,676 Smoking guns
Smoking Gun #1
Brand search clicks down 13%
Brand clicks 8,185 → 7,087. Average position on 'winningtemp' went from 1.06 to 3.24. AI Overviews and competitors are stealing clicks.
Deep dive →Smoking Gun #2
Competitors are closing the gap
Top growing competitors in SE — competitors — now have combined organic traffic equal to 0% of Winningtemp. The integrated-HR-system trend is taking share.
Deep dive →Smoking Gun #3
Pipeline leak Lead → Opportunity
Lead volume SE+NO 275 → 3,676, but Opportunity 35 → 22. Top-of-funnel volume doesn't qualify through to sales conversations.
Deep dive →Ylva's questions — answered with data
- Are we seeing less traffic? Yes, SE+NO sessions -9%. Users -31%.Evidence →
- Are we seeing less engaged traffic? Actual time on site -2.0%. Engagement rate jump is a tracking change, not behaviour.Evidence →
- Are fewer people searching for our brand? Brand clicks -13% YoY. Position worse.Evidence →
- Are fewer people searching the category? No, category demand is at peak (see Semrush 12-month trend).Evidence →
- Are integrated HR systems taking over? Top competitors (competitors) combined = 0% of WT in SE organic traffic. Buyers choose integrated systems.Evidence →
Source freshness
GA4 22 hours ago
Search Console 22 hours ago
Google Ads 22 hours ago
LinkedIn 22 hours ago
HubSpot 22 hours ago
Semrush 22 hours ago
Meta 22 hours ago
Google Transparency 22 hours ago