Digital landscape — SE+NO
Period: 2026-01-01 – 2026-06-11 compared to 2025-01-01 – 2025-06-11
Hero KPIs
Sessions (SE+NO)
50,739
-9.8% YoY vs same period last year Engagement time (actual)
250.5h
-2.3% YoY userEngagementDuration · unchanged measurement Brand search clicks
7,134
-13.2% YoY position 1.06 → 3.22 Demo bookings (SE+NO)
112
-26.3% YoY 6 source-of-truth demo forms Top competitors / WT (SE)
0.0%
Top 3 growing: competitors Opportunity pipeline
22
-37.1% YoY Lead volume: 397 → 3,686 Smoking guns
Smoking Gun #1
Brand search clicks down 13%
Brand clicks 8,216 → 7,134. Average position on 'winningtemp' went from 1.06 to 3.22. AI Overviews and competitors are stealing clicks.
Deep dive →Smoking Gun #2
Competitors are closing the gap
Top growing competitors in SE — competitors — now have combined organic traffic equal to 0% of Winningtemp. The integrated-HR-system trend is taking share.
Deep dive →Smoking Gun #3
Pipeline leak Lead → Opportunity
Lead volume SE+NO 397 → 3,686, but Opportunity 35 → 22. Top-of-funnel volume doesn't qualify through to sales conversations.
Deep dive →Ylva's questions — answered with data
- Are we seeing less traffic? Yes, SE+NO sessions -10%. Users -31%.Evidence →
- Are we seeing less engaged traffic? Actual time on site -2.3%. Engagement rate jump is a tracking change, not behaviour.Evidence →
- Are fewer people searching for our brand? Brand clicks -13% YoY. Position worse.Evidence →
- Are fewer people searching the category? No, category demand is at peak (see Semrush 12-month trend).Evidence →
- Are integrated HR systems taking over? Top competitors (competitors) combined = 0% of WT in SE organic traffic. Buyers choose integrated systems.Evidence →
Source freshness
GA4 4 hours ago
Search Console 4 hours ago
Google Ads 4 hours ago
LinkedIn 4 hours ago
HubSpot 4 hours ago
Semrush 4 hours ago
Meta 4 hours ago
Google Transparency 4 hours ago