Sales โ€” what to watch today

A short brief of the data marketing publishes that's most relevant for sales outreach.

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Creative performance

Which ad formats actually move the needle pound-for-pound

67 active ads of 250 qualified. Documents currently outperform stills and videos on CTR despite costing more per impression โ€” useful framing for outbound talk tracks.

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Email response

Which newsletters our customers actually engaged with

Open rates, click-through, top subject lines. Use it to spot which themes prospects react to before reaching out.

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Segment intel

What different segments are interested in

Industry / company size / country / lifecycle cuts of HubSpot engagement. Which segments open which content; where the warm leads are.

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ZoomInfo intent

Accounts showing high intent + open opportunities

59 accounts on the intent list ยท 39 have HubSpot contacts ยท 31 flagged as open opportunities (intent + contact, not yet touched).

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Competitors

What our competitors are running in market

Live ad library tracking for HiBob, Sympa, Culture Amp, Lattice and the rest of the field. Useful when prospects mention they're evaluating someone else.

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Organic search

What people are searching for that lands on Winningtemp

Top non-brand queries by market. Useful for inferring intent topics when researching an account.

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