Google Ads — Performance per account
MCC 7637225311 · 5 sub-accounts (SE, NO, DK, EU, ROW) · 2026-01-01 → 2026-05-22
Top-line KPIs (all accounts)
Total spend (SEK)
548,184
+12.7% YoY Total impressions
408,474
+92.6% YoY Total clicks
32,705
+19.3% YoY Total conversions
733
+288.5% YoY CPA (SEK)
748
-71.0% YoY CTR
8.01%
Conversions per week — per account
Spend per week — per account (SEK)
Per account — YTD vs prior
| Account | Spend (cur) | Spend (prior) | Δ% spend | Impressions | Clicks | Conv (cur) | Conv (prior) | Δ% conv | CPA (SEK) |
|---|---|---|---|---|---|---|---|---|---|
| SE | 216,139 | 253,588 | -14.8% | 145,894 | 16,487 | 160 | 112 | +42.9% | 1351 |
| NO | 115,947 | 160,572 | -27.8% | 167,714 | 7,208 | 125 | 73 | +72.0% | 928 |
| DK | 408 | 72,424 | -99.4% | 324 | 9 | 0 | 4 | -100.0% | — |
| EU | 215,691 | 0 | — | 94,542 | 9,001 | 448 | 0 | — | 481 |
| ROW | 0 | 0 | — | 0 | 0 | 0 | 0 | — | — |
Top 25 campaigns by spend
| Account | Campaign | Status | Spend | Impressions | Clicks | Conv | CPA |
|---|---|---|---|---|---|---|---|
| EU | 26 | EU | S | DSA | ENABLED | 98,507 | 39,562 | 2,782 | 28 | 3518 |
| EU | 26 | EU | S | Tail | Phrase | ENABLED | 82,470 | 34,531 | 3,581 | 7 | 11781 |
| SE | 2025 | SE | S | High prio | Broad & Phrase | MaxConv | ENABLED | 59,312 | 14,904 | 475 | 1 | 59312 |
| SE | 2025 | SE | S | Tail | Phrase | MaxConv | ENABLED | 51,186 | 19,755 | 1,251 | 2 | 25593 |
| SE | 2025 | SE | S | Mining | Broad | MaxClick | ENABLED | 45,865 | 81,031 | 3,737 | 0.667 | 68797 |
| NO | 25 | NO | S | hr engagement test | ENABLED | 43,046 | 119,065 | 2,721 | 94 | 458 |
| EU | 26 | EU | S | hr engagement test | ENABLED | 31,454 | 17,570 | 1,727 | 406 | 77 |
| SE | 2025 | SE | S | Brand | Exact | tCPA | ENABLED | 31,280 | 21,043 | 10,414 | 63.333 | 494 |
| SE | 25 | SE | S | hr engagement test | ENABLED | 28,495 | 9,161 | 610 | 93 | 306 |
| NO | 2025 | NO | S | Tail | Phrase | ENABLED | 17,357 | 10,972 | 688 | 0 | — |
| NO | 2025 | NO | S | High prio | ENABLED | 16,269 | 7,269 | 307 | 0 | — |
| NO | CPD | NO | S | DSA | ENABLED | 16,093 | 14,086 | 623 | 3 | 5364 |
| NO | 2025 | NO | S | Mining | Broad | ENABLED | 14,274 | 9,543 | 375 | 0 | — |
| NO | 2025 | NO | S | Brand | ENABLED | 8,908 | 6,779 | 2,494 | 28 | 318 |
| EU | 26 | EU | S | Brand | ENABLED | 3,260 | 2,879 | 911 | 7 | 466 |
| DK | 2025 | DK | S | DSA | PAUSED | 189 | 39 | 3 | 0 | — |
| DK | 2025 | DK | S | Mining | Broad | PAUSED | 128 | 164 | 3 | 0 | — |
| DK | 2025 | DK | S | Tail | Phrase | PAUSED | 91 | 120 | 3 | 0 | — |
| SE | xx-OLD - Campaign #1 | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Talent Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Personalsystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Organisation & arbetsmiljö | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Performance Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Ledningssystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | IT-stöd medarbetarsamtal | REMOVED | 0 | 0 | 0 | 0 | — |