NRich — ABM intent + ad performance

Per-account intent scores, ad creative engagements, and GA4 traffic attribution · 54 intent accounts · Open NRich dashboard ↗

Top-line

Intent accounts
54
HubSpot · NRich · In the NRich intent list (live)
Avg intent score
61.7
HubSpot · NRich · Composite intent score (0-100)
Total engagements
583
HubSpot · NRich · Ad + content engagements across all intent accounts
Ad clicks
155
HubSpot · NRich · Total ad clicks attributed by NRich
Video views
362
HubSpot · NRich · Total video plays
Website visits
373
HubSpot · NRich · Pages viewed across intent accounts
GA4 sessions
325
GA4 · Sessions from any source containing 'nrich'
GA4 engaged sessions
324
GA4 · 99.7% engagement rate
Direction — across 30 creatives: 8 Scale 8 Keep 2 Watch 12 Kill Recomputed every refresh. Sort any column by clicking the header.

Top campaigns — NRich engagements vs GA4 sessions

NRich engagements come from the ABM platform (ad views, clicks, video plays). GA4 sessions come from utm_source=nrich hits to the website. Campaign names matched by token overlap (≥50%) so they may not align 1-to-1.

Campaign (NRich) NRich engagements GA4 sessions GA4 campaign match
2. SE Awareness 204 97 Awareness SE
2. SE Consideration 136 120 Consideration SE
3. NO Awareness 126 1 Awareness NO
1. ROW Awareness |EU] Cross Sell + Intent 38 1 1. ROW Consideration |EU] Cross Sell + Intent
2. SE Decision 29 11 Decision SE
1. ROW Consideration |EU] Cross Sell + Intent 24 1 1. ROW Consideration |EU] Cross Sell + Intent
3. NO Consideration 14 120 Consideration SE
1. ROW Decision |EU] Cross Sell + Intent 12 1 1. ROW Consideration |EU] Cross Sell + Intent

Format performance — Video vs Display

Format Creatives Engagements GA4 sessions Sessions / engagement Avg eng. per creative
Video 12 311 145 46.6% 26
Display 10 102 173 169.6% 10
Article 7 26 0 0.0% 4
Other 1 5 7 140.0% 5

Market performance

Market Creatives Engagements GA4 sessions Sessions / engagement
SE 17 234 207 88.5%
NO 6 172 52 30.2%
ROW / EU 7 38 66 173.7%

Funnel stage performance

Stage Campaigns Engagements GA4 sessions Sessions / engagement
Awareness 3 368 99 26.9%
Consideration 3 174 241 138.5%
Decision 2 41 12 29.3%

Video creatives — ranked

Score weights NRich engagements (60%) and GA4 sessions-per-engagement (40%). Verdict pill: Scale = top 25%, Keep = mid 50%, Watch = bottom 25%, Kill = volume < 5. Click any column to sort.

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Scale Kommunikativt ledarskap med Elaine (Video) 2. SE Awareness Awareness SE 52 20 38.5%
Scale SE_Video_ResultofWT_short (Video) 3. NO Awareness Awareness NO 64 10 15.6%
Scale SE_Video_ResultofWT_long (Video) 3. NO Awareness Awareness NO 33 21 63.6%
Scale Winningtemp i pratiken (Video) 2. SE Awareness Awareness SE 32 17 53.1%
Scale ENG_Video_ResultofWT_short (Video) 2. SE Awareness Awareness SE 34 16 47.1%
Scale ENG_Video_ResultofWT long (Video) 2. SE Awareness Awareness SE 22 19 86.4%
Keep Video_ResultofWT_short (1) (Video) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 10 16 160.0%
Kill AI Conversation 30 sec (Video) 2. SE Awareness Awareness SE 4 2 50.0%
Kill Video_ResultofWT_long (1) (Video) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 4 21 525.0%
Kill 26|AO|MOFU|ROW|Video|HR|A (Video) 1. ROW Consideration |EU] Cross Sell + Intent Consideration ROW / EU 2 1 50.0%
Keep NO_SUB_ENG_Video_ResultofWT_Long (Video) 3. NO Awareness Awareness NO 33 1 3.0%
Keep NO_SUB_ENG_Video_ResultofWT_short (Video) 3. NO Awareness Awareness NO 21 1 4.8%

Display creatives — ranked

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Scale ENG_Engagement Quiz_People (Display) 2. SE Awareness Awareness SE 34 27 79.4%
Scale ENG_Engagement Quiz_Graphics (Display) 3. NO Awareness Awareness NO 19 19 100.0%
Keep Employee listening made easy (Display) 2. SE Awareness Awareness SE 17 11 64.7%
Keep Image display ad 970×250 () 2. SE Awareness Awareness SE 5 43 860.0%
Kill Eng_Engagement Quiz_People (1) (Display) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 3 27 900.0%
Kill Rapport_split (Display) 2. SE Consideration Consideration SE 3 24 800.0%
Kill Rapport_tyngdlyftning (Display) 2. SE Consideration Consideration SE 2 21 1050.0%
Kill Report_split (Display) 1. ROW Consideration |EU] Cross Sell + Intent Consideration ROW / EU 3 1 33.3%
Keep AI Ad for Cost of Disengagement Vis (Display) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 12 0 0.0%
Kill 26| AO|BO|ROW|N.R|Still|Mngr (Display) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 4 0 0.0%

Articles / content pages — ranked

Source: NRich website-engagement tracking. URLs matching /blog/, /guides/, /lunch-learn/, or the localised content paths. Sorted by visits.

Verdict URL Visits
Scale https://www.winningtemp.com/sv/hr-engagement-test 23
Scale https://www.winningtemp.com/sv/guides/winning-with-data-the-business-impact-of-employee-feedback 15
Scale https://www.winningtemp.com/sv/lunch-learn/fran-skav-till-resultat---hur-tidiga-samtal-starker-prestation-samarbete-och-lonsamhet 12
Scale https://www.winningtemp.com/guides/winning-with-data-the-business-impact-of-employee-feedback 9
Scale https://www.winningtemp.com/sv/home 9
Scale https://www.winningtemp.com/sv/ai-conversation 7
Scale https://www.winningtemp.com/no/hr-engagement-test 7
Keep https://www.winningtemp.com/sv/kunskapsbank 5
Keep https://www.winningtemp.com/sv/guider 5
Keep https://www.winningtemp.com/sv/ty/ty-mall-fragor-vid-medarbetarsamtal-utvecklingssamtal 5
Kill https://www.winningtemp.com/guides/the-real-cost-of-disengaged-teams 4
Kill https://www.winningtemp.com/sv/lp/digital-medarbetarundersokning 3
Kill https://www.winningtemp.com/sv/lp/psykosocial-arbetsmiljo 3
Kill https://www.winningtemp.com/sv/medarbetarundersokningar 3
Kill https://www.winningtemp.com/no/guides/winning-with-data-the-business-impact-of-employee-feedback 3
Kill https://www.winningtemp.com/sv/guides/the-research-behind-winningtemps-supplemental-questions 2
Kill https://www.winningtemp.com/sv/guides/den-verkliga-kostnaden-for-oengagerade-team-och-hur-du-kan-losa-det 2
Kill https://www.winningtemp.com/sv/funktioner 2
Kill https://www.winningtemp.com/blog/employee-recognition-culture 1
Kill https://www.winningtemp.com/sv/lp/engagerade-medarbetare 1
Kill https://www.winningtemp.com/blog/why-einstein-would-love-winningtemps-ai-and-why-your-team-will-too 1
Kill https://www.winningtemp.com/sv/blog/vad-ar-enps-och-hur-anvander-du-det-ratt 1
Kill https://www.winningtemp.com/sv/pris 1
Kill https://www.winningtemp.com/sv/blog-author/linn-cedergardh 1

Intent accounts — by composite score (top 25)

Click "Open ↗" to jump straight into the NRich account dashboard.

Company Score Top topics Eng. Clicks Videos Visits Last engaged
Sdc 78 — 4 2 2 2 2026-05-19
Sjöfartsverket 77 — 1 0 1 3 2026-04-26
Alvesta kommun 74 — 15 0 14 1 2026-05-11
Göteborgs universitet 74 — 1 0 1 2 2026-05-04
Botkyrka kommun 71 — 14 2 9 2 2026-05-20
Järfälla kommun 71 — 12 0 12 9 2026-05-20
Hilton Amsterdam 71 — 4 3 1 3 2026-05-14
Bollnäs kommun 70 — 26 6 18 6 2026-05-19
Avinor 70 — 24 1 20 5 2026-05-14
Eskilstuna kommun 70 — 19 3 15 14 2026-05-21
Serit 69 — 53 12 41 43 2026-05-17
Vossloh AG 69 — 0 0 0 3 2026-03-09
Nolato Meditech 69 — 0 0 0 7 2026-02-11
SECURITAS AS 66 — 16 0 16 2 2026-05-07
Volkswagen Group Sverige AB 66 — 0 0 0 3 2026-04-13
ITPS 66 — 0 0 0 1 2026-03-03
NETNORDIC NORWAY AS 66 — 0 0 0 2 2025-12-11
Kristianstads kommun 64 — 18 5 12 15 2026-05-21
SBAB Bank AB (publ) 64 — 8 0 2 1 2026-05-21
Migrationsverket 64 — 2 0 0 1 2026-05-05
SCANIA Aktiebolag 64 — 0 0 0 32 2026-03-13
INOM - Innovativ Omsorg i Sverige AB 63 — 1 0 1 0 2026-05-05
Transportstyrelsen 63 — 1 0 1 0 2026-04-25
Scandic Hotels Aktiebolag 63 — 0 0 0 7 —
Furuboda Assistans AB 63 — 0 0 0 1 —

GA4 detail — by campaign (sessions)

Campaign Sessions
Consideration SE 120
Awareness SE 97
2. SE Awareness 52
2. SE Consideration 36
Decision SE 11
Consideration ROW 7
(referral) 4
1. ROW Consideration |EU] Cross Sell + Intent 1
Awareness NO 1

GA4 detail — by creative (utm_content)

Campaign Medium Creative (utm_content) Sessions Engaged
Consideration SE native_banner Image display ad 300×250 31 31
Awareness SE cross_channel ENG_Engagement Quiz_People 23 23
Consideration SE cross_channel Rapport_split 20 20
Awareness SE native_video SE_Video_ResultofWT_long 19 19
Awareness SE cross_channel ENG_Engagement Quiz_Graphics 18 18
Consideration SE native_video Kommunikativt ledarskap med Elaine 18 18
Consideration SE cross_channel Rapport_tyngdlyftning 15 15
Awareness SE native_video ENG_Video_ResultofWT long 15 15
Awareness SE native_video ENG_Video_ResultofWT_short 14 14
Consideration SE native_video Winningtemp i pratiken 12 12
Decision SE cross_channel Employee listening made easy 11 11
Consideration SE native_banner Image display ad 300×600 11 11
2. SE Awareness native_banner Ai Conv | 5A | 300×250 9 9
2. SE Consideration native_banner Image display ad 300×250 9 9
2. SE Awareness native_banner Ai Conv | 2A | 300×250 8 8
Awareness SE native_video SE_Video_ResultofWT_short 8 8
2. SE Awareness native_banner Ai Conv | 1A | 300×250 7 7
Consideration SE native_banner Image display ad 970×250 7 7
2. SE Consideration cross_channel Rapport_tyngdlyftning 6 6
2. SE Awareness native_banner Ai Conv | 3A | 300×250 6 6
2. SE Awareness native_banner Ai Conv | 4A | 300×250 5 5
Consideration SE native_banner Image display ad 250×250 5 5
2. SE Consideration native_video Winningtemp i pratiken 5 5
(referral) referral (not set) 4 3
2. SE Awareness cross_channel ENG_Engagement Quiz_People 4 4
2. SE Consideration cross_channel Rapport_split 4 4
2. SE Consideration native_banner Image display ad 250×250 4 4
2. SE Consideration native_banner Image display ad 300×600 4 4
2. SE Awareness native_video ENG_Video_ResultofWT long 4 4
2. SE Consideration native_banner Image display ad 970×250 2 2
Consideration ROW native_banner Image display ad 300×250 2 2
2. SE Awareness native_video AI Conversation 30 sec 2 2
2. SE Awareness native_video ENG_Video_ResultofWT_short 2 2
2. SE Awareness native_video SE_Video_ResultofWT_long 2 2
2. SE Awareness native_video SE_Video_ResultofWT_short 2 2
2. SE Consideration native_video Kommunikativt ledarskap med Elaine 2 2
Consideration ROW native_video NR | 25 | TOFU | Vid | (1) (1) 2 2
2. SE Awareness cross_channel ENG_Engagement Quiz_Graphics 1 1
Consideration ROW cross_channel Report_split 1 1
1. ROW Consideration |EU] Cross Sell + Intent native_banner Image display ad 300×250 1 1
Consideration ROW native_banner Image display ad 250×250 1 1
Consideration SE native_banner Image display ad 336×280 1 1
Awareness NO native_video NO_SUB_ENG_Video_ResultofWT_Long 1 0
Consideration ROW native_video 26|AO|MOFU|ROW|Video|HR|A 1 1