Segment intel — which segments are seeing what

Aggregated from 5,000 contacts in HubSpot that have received at least one marketing email. Use as a starting point before you reach out: what content has this segment seen recently, and how big is the cohort?

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Industry

Which industries we're talking to and what content they last received.

Segment	Contacts	Most recent email they received (top 3)
Computer Software	321	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×58 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×18 26 \| SE \| Newsletter \| May \| Prospects ×13
Government Administration	196	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×69 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×18 26 \| SE \| Newsletter \| May \| Prospects ×12
Real Estate	193	26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×26 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×22 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×11
Automotive	106	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×17 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×10 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×5
Information Technology And Services	105	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×12 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×7 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×6
Construction	104	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×15 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×5 NO - Email blast Sep - CS intro ×5
Hospital Health Care	89	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×14 26 \| SE \| Newsletter \| May \| Prospects ×7 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×6
Retail	88	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×21 25 \| SE \| Email blast \| Heatmap update \| Customers ×7 26 \| SE \| Newsletter \| May \| Prospects ×5
Oil Energy	71	26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×9 26 \| SE \| System Update \| Periodic+Questions ×5 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×3
Banking	65	NO - Email blast Sep - CS intro ×10 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×6 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×6
Insurance	64	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×23 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×8 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Follow up ×3
Financial Services	61	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×10 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×3 NOR Lunch&Learn Q4 2024 ×3

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Country / market

Country distribution of emailed contacts and their last touchpoint.

Segment	Contacts	Most recent email they received (top 3)
Sweden	487	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×62 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×59 26 \| SE \| Newsletter \| May \| Prospects ×46
United Kingdom	214	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×18 Nurture email \| UK #2 ×14 2023-INTL-Q2-Sales-webinar-Email-invite-Prospects ×13
Norway	149	26 \| SE \| System Update \| Periodic+Questions ×13 2023-NO-Newsletter-Prospects-Sep ×12 Employee Branding - NOR - Feb2024 ×9
Denmark	16	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×4 (B) 25 \| ROW \| Report email blast \| December \| Prospects ×3 25 \| DK \| Prospects \| APV ×2
DK	14	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×7 2025-Denmark-Q2-Hird #4 ×3 (B) 25 \| ROW \| Report email blast \| December \| Prospects ×2
Finland	12	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×3 25 \| ROW \| Newsletter \| Jan \| Customers ×2 2023-INTL-Newsletter-Customers-March ×1
--	9	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×3 2024-Sweden-Q1-Lunch&Learn-Magnus Helgesson - first send out ×1 Reminder: 2023 Customer Survey from Product (ENG) ×1
Stockholm	9	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×2 Free Trial - Expiration Email - SE ×1 25 \| SE \| Newsletter \| October \| Prospects ×1
Germany	7	2024-INT-Newsletter-Customers-Happiness-September-Test-A ×2 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×1 25 \| Customer Survey \| Integrations 2nd send ×1
SW	7	Follow up: Utvecklingssamtal ×1 26 \| SE \| System Updates \| Pulse+Questions ×1 2024-INT-Newsletter-Prospects-New year-Dec ×1
SWEDEN	4	What´s New @ Winningtemp Q1 2024_EN_customers ×1 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×1 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×1
SE	4	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×2 MQL Boost NOV2024 SWE ×1 2023-INTL-Newsletter-Customers-Jan ×1

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Lifecycle stage

Where contacts are in the funnel and the last email each cohort got.

Segment	Contacts	Most recent email they received (top 3)
Customer	1,270	26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×247 26 \| SE \| System Update \| Periodic+Questions ×84 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×64
Lead	896	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×423 26 \| SE \| Newsletter \| May \| Prospects ×148 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×26
23927313	886	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×174 26 \| SE \| Webinar \| Lunch & Learn \| Katarina Zell \| Invite #2 ×55 26 \| SE \| Newsletter \| March \| Prospects ×37
Opportunity	868	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×92 NO - Email blast Sep - CS intro ×86 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×51
MQL	496	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×258 26 \| SE \| Newsletter \| May \| Prospects ×87 26 \| May \| NO \| eNPS \| E-mail blast \| Prospects ×14
Subscriber	402	25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×180 26 \| SE \| Newsletter \| May \| Prospects ×109 25 \| SE \| Webinar \| Lunch & Learn \| Jens Näsström \| Invite #2 ×13
Other	168	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×19 2024-NO-Newsletter-Prospects-March ×9 Employee Branding - NOR - Feb2024 ×9
Evangelist	8	26 \| SE \| Webinar \| Follow-up \| Product webinar \| Hybrid Listening June 4 ×2 Podcast - HR-podden - NOR (prospects) ×1 26 \| SE \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×1

6 contacts with no lifecycle stage value in HubSpot (not shown above).

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Company size

Buckets by employee count. Most of HubSpot's records don't have this filled (mostly Unknown).

No data for this dimension — most HubSpot records left this property blank.

5,000 contacts with no company size value in HubSpot (not shown above).