LinkedIn Ads — Our performance
Account: 508172625 · Currency: SEK · 2026-01-01 → 2026-05-22
Top-line KPIs
Spend (SEK)
305,636
-15.9% YoY Impressions
591,063
-57.5% YoY Web conversions
79
+393.8% YoY Lead gen form leads
34
+3300.0% YoY CPA (SEK)
3869
-83.0% YoY InMail open rate
50.6%
Conversions + leads per week
Spend per week (SEK)
Impressions per week
Performance by campaign group (current period)
| Campaign group | Status | Spend (SEK) | Impressions | Clicks | Conversions | Lead Gen leads | InMail sends | InMail opens | CPA (SEK) |
|---|---|---|---|---|---|---|---|---|---|
| 26 | AO | BOFU | ACTIVE | 85,404 | 183,420 | 511 | 20 | 0 | 0 | 0 | 4270 |
| 26 | AO | TOFU | ACTIVE | 73,660 | 124,192 | 1,670 | 5 | 0 | 0 | 0 | 14732 |
| 25 | AO | MOFU | Li - FORMS | ACTIVE | 52,242 | 103,318 | 553 | 24 | 34 | 0 | 0 | 2177 |
| 26 | AO | MOFU [ROW CROSS] | CONVO | ACTIVE | 51,442 | 0 | 0 | 2 | 0 | 9,988 | 5,053 | 25721 |
| 26 | AO | MOFU [SE/NO] | ACTIVE | 16,975 | 33,610 | 105 | 2 | 0 | 0 | 0 | 8488 |
| 26 | AO | MOFU [ROW CROSS] | PAUSED | 9,731 | 64,311 | 241 | 1 | 0 | 0 | 0 | 9731 |
| 26 | AO | TOFU | Boosts | PAUSED | 4,650 | 7,567 | 261 | 3 | 0 | 0 | 0 | 1550 |
| 25 | AO | TOFU | PAUSED | 4,609 | 25,969 | 230 | 14 | 0 | 0 | 0 | 329 |
| 25 | AO | MOFU | PAUSED | 3,704 | 13,879 | 50 | 8 | 0 | 0 | 0 | 463 |
| Boost_Inlägg_Webbplatsbesök_15 jan. 2026 | PAUSED | 2,000 | 2,890 | 7 | 0 | 0 | 0 | 0 | — |
| Boost_Inlägg_Varumärkeskännedom_24 apr. 2026 | PAUSED | 1,218 | 31,907 | 1,130 | 0 | 0 | 0 | 0 | — |